Copy of Conversion Bear LTD

The 24% underwear conversion rate

Selling more panties.

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This simple KPI was at the heart of an underwear niche store.

Canadian owners Rachel and Owen reached out to us asking if we could tailor a funnel for this single purpose.

Panties might sound like an easy sale - but they're actually not. Consider different sizes, fabrics and styles - it's quite tricky getting the right offer in front of the right customer.

Step 1: We did our little research.

We found their best selling products are bras. Then - we mapped panties styles with matching bra style using Honeycomb smart engine.

Step 2: Choosing the right timing.

We set up 2 funnels - Cart page funnel and Thank you page funnel.

After just four days it was very clear that Thank you page funnels convert better.

When the bra deal is sealed - customers just had to get the matching panties to complete their look.

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Here are the results:

7 day results

3422

Views

831

Upsells

24.29%

Conversion

$9124

Revenue

Key takeaways:

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* The perfect match - the upsell funnel was triggered on each bra purchase. A matching underwear was offered for 30% off.

* Don't push it - the matching underwear offer was around 15% of the store's AOV. That's a no brainer offer. Customers won't tend to spend 25% more than they initially planned.

* Keep it simple - the upsell funnel included just 1 laser targeted offer. Customers just needed to click 1 button to accept the offer.

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This smart and elegant setup worked.

We can't wait to learn how you're going to use it.

Jessica Kane
Head of Market Analytics @ Conversion Bear

300+ reviews (5.0)

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