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Hey there 👋
Welcome to Honeycomb's upsell academy!
To help you feel at home, I want to reveal a few of our popular upsell recipes. Upselling is a uniquely effective marketing technique that encourages your customers to spend more money than they planned.
These 3 upsell recipes you can use in your store that are easy to prepare and exceptionally delicious! Choose your favorite and let’s get cooking.
Welcome to Honeycomb's upsell academy!
To help you feel at home, I want to reveal a few of our popular upsell recipes. Upselling is a uniquely effective marketing technique that encourages your customers to spend more money than they planned.
These 3 upsell recipes you can use in your store that are easy to prepare and exceptionally delicious! Choose your favorite and let’s get cooking.
RECIPE #1
Buy one, get one % off
Buy one, get one % off
SERVES
General stores
INGREDIENTS
Original purchase + another of the same product
INSTRUCTIONS
If you sell products that require regular replenishing or products that your customers likely have large collections of, like socks - this is the recipe for you. Don’t let a buyer checkout with a single pair of socks before offering him another pair at a discounted price.
General stores
INGREDIENTS
Original purchase + another of the same product
INSTRUCTIONS
If you sell products that require regular replenishing or products that your customers likely have large collections of, like socks - this is the recipe for you. Don’t let a buyer checkout with a single pair of socks before offering him another pair at a discounted price.
RECIPE #2
Recommeded combinations
Recommeded combinations
SERVES
Niche stores and vertical stores
INGREDIENTS
Original purchase + complementary product
INSTRUCTIONS
Stores often make the mistake of trying to cross-sell by category, like offering a customer who is purchasing a chainsaw an additional power tool. Instead, our recipe calls for products that truly go hand-in-hand. Focus on what you already know your buyers want - a chainsaw - and cross-sell products they might use alongside it, like protective glasses.
Niche stores and vertical stores
INGREDIENTS
Original purchase + complementary product
INSTRUCTIONS
Stores often make the mistake of trying to cross-sell by category, like offering a customer who is purchasing a chainsaw an additional power tool. Instead, our recipe calls for products that truly go hand-in-hand. Focus on what you already know your buyers want - a chainsaw - and cross-sell products they might use alongside it, like protective glasses.
RECIPE #3
Must have combinations
Must have combinations
SERVES
Single product stores
INGREDIENTS
Original purchase + essential product
INSTRUCTIONS
Last but not least, have a go at our simplest recipe of all! A must-have combination is a product plus the additional product it requires in order to fulfill its function. If a buyer is checking out of your store with their soon-to-be brand new coffee machine, now’s your chance to remind them they can’t make their morning coffee without some capsules.
Single product stores
INGREDIENTS
Original purchase + essential product
INSTRUCTIONS
Last but not least, have a go at our simplest recipe of all! A must-have combination is a product plus the additional product it requires in order to fulfill its function. If a buyer is checking out of your store with their soon-to-be brand new coffee machine, now’s your chance to remind them they can’t make their morning coffee without some capsules.
Quick tips
* Start with 1 upsell offer per funnel.
* Design your upsell offers to match your brand.
* Keep it subtle. If your average order value is $40, don't try to upsell a product for $40. As a rule of thumb, customers are unlikely to increase their spending by more than 25%.
* Design your upsell offers to match your brand.
* Keep it subtle. If your average order value is $40, don't try to upsell a product for $40. As a rule of thumb, customers are unlikely to increase their spending by more than 25%.
In my next post, I'm gonna reveal the most profitable way to increase your order value.
Until then - go get 'em chef!
Until then - go get 'em chef!
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Jonathan Biri
Co-Founder @ Conversion Bear
Co-Founder @ Conversion Bear
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